Our introductory brand, “FRESHMAN Masculine Wash”, introduced Mens hygiene Wash as the first breakthrough product that started the masculine wash awareness and eventually captured a great majority of the market segment. 

Freshman Masculine Wash “Original” and “Freeze” variants were followed by Freshman “Active Deodorant” and Freshman “Extreme Deodorant” as well as Freshman “Active Body Bar” and the Freshman “Whitening Bar”. 

In 2022, the company expanded its import-trading business by developing innovative and specialized products within the chosen market segments and focus on doing business trading with;